Bengt-Arne Hulleman (41), the former Head of Protocol of the International Criminal Court, is the new member of the board of directors of Protocolbureau. Bengt-Arne manages Protocolbureau together with Jean Paul Wyers, who founded the agency in 1996 and who has so far managed the company alone.
Bengt-Arne joins the board due to the international ambition of the Protocolbureau. This ambition has to do with the vision of Protocolbureau on modern protocol. Amsterdam University Press recently published Protocolbureau’s book entitled “Managing Authentic Relationships”, a book about networking and relationship management of which a modern application of the protocol is the basis.
In essence, protocol management has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol management enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.
Protocol is the modern currency of relationships
The Protocolbureau training programmes in Brussels are attended by professionals from all over the world and, in collaboration with Georgetown University, Protocolbureau recently started a protocol training for ‘executives’ in Doha, Qatar. Next week, Bengt-Arne and Jean Paul fly to India to provide support at the conference of ‘The International Union Against Tuberculosis and Lung Disease’.
In the Netherlands, the Protocolbureau provides support in the preparation and implementation of high-level events for, among others, the World Press Photo Foundation and the Franklin D. Roosevelt Foundation. In addition, Protocolbureau is the organizer of the number one protocol training for Dutch professionals.