• Protocolbureau

Protocol is the modern currency of relationships

In essence, protocol management has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol management enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

High-level events and networking meetings

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Protocolbureau: management of high-level events & protocol training programmes

Protocolbureau
Protocolbureau
Protocolbureau

On Monday 4 March 2019 our book Managing Authentic Relationships; Facing New Challenges in a Changing Context was launched in the Hermitage Amsterdam. A first copy of the book was given to Janine Dijkmeijer (NDT), Judikje Kiers (Amsterdam Museum), general Dick Berlijn and Paul Mosterd (Hermitage Amsterdam), after a discussion about the need for organisations to have a meaningful network of reciprocal relationships.

The book about relationship management is written by Jean Paul Wijers, Monica Bakker, Robert Collignon and Gerty Smit and focuses on building and managing a strong network and reciprocal relationships for the entire organisation by implementing a professional relationship management approach at strategic, tactical and operational level.

In essence, protocol management has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol management enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

Protocol is the modern currency of relationships

Protocolbureau was founded in 1996; our first assignment was the Franklin D. Roosevelt Four Freedoms Awards to H.M. the King of Spain. In preparation of the awards ceremony the Master of Ceremonies of H.M. Queen Beatrix of the Netherlands gave us a lecture about protocol and a few years later he asked us to assist him at the Royal Weddings and State Funerals of the Dutch Royal Family. Protocolbureau became a leading protocol expert.

Protocolbureau is Europe’s leading protocol expert

Examples of more recent experiences with high-level events and networking meeting are the World Press Photo of the Year Awards Ceremony and the King Willem I Prize, the openings of the Dutch Design Week and the TodaysArt festival, fashion shows of numerous Dutch fashion designers, the reopening of the Rijksmuseum and Mauritshuis, networking events for captains of industry and many international UN-conferences.

Protocolbureau develops and plans high-level events and networking meetings with dignitaries or other important stakeholders. Our expertise guarantees that your important event will be a success beyond expectations and the relationship with the important stakeholders is strengthened.

Protocolbureau also offers an extensive training programme about protocol, international protocol, the management of high-level events, etiquette, cross-cultural communications, personal presentation and strategic relationship management. And Protocolbureau published several authoritative books such as recently the book ‘Managing Authentic Relationships‘.

What is protocol (the classic definition)?

Not until the seventeenth century did so-called ‘rules of good conduct’ come into being, a distinction being made between etiquette and protocol:
  • Etiquette became the rules of courtesy.
  • Protocol the official rules of conduct (protos – a Greek word- means ‘the first’ and kollèma – also Greek – actually means ‘what is attached to it’).

Those first rules of conduct laid down how meetings between officials ought to be organised, the Congress of Vienna of 1815 playing an important part. The international rules of protocol were then aligned to one another as much as possible. These rules of protocol still exist and are internationally identical.

Keep on reading: go to the protocol information section on our website

Europe’s leading protocol expert | dé protocolexpert van Nederland
Europe’s leading protocol expert | dé protocolexpert van Nederland
Europe’s leading protocol expert | dé protocolexpert van Nederland
Protocolbureau

Order our new book about networking, protocol and relationship management:

Managing Authentic Relationships; Facing New Challenges in a Changing Context This book about relationship management focuses on building and managing a strong network and reciprocal relationships for the entire organisation by implementing a professional relationship management approach at strategic, tactical and operational level.