In essence, protocol management has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol management enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.
Protocol is the modern currency of relationships
Protocolbureau was founded in 1996; our first assignment was the Franklin D. Roosevelt Four Freedoms Awards to H.M. the King of Spain. In preparation of the awards ceremony the Master of Ceremonies of H.M. Queen Beatrix of the Netherlands gave us a lecture about protocol and a few years later he asked us to assist him at the Royal Weddings and State Funerals of the Dutch Royal Family. Protocolbureau became a leading protocol expert.
Protocolbureau is Europe’s leading protocol expert
Examples of more recent experiences with high-level events and networking meeting are the World Press Photo of the Year Awards Ceremony and the King Willem I Prize, the openings of the Dutch Design Week and the TodaysArt festival, fashion shows of numerous Dutch fashion designers, the reopening of the Rijksmuseum and Mauritshuis, networking events for captains of industry and many international UN-conferences.
Protocolbureau develops and plans high-level events and networking meetings with dignitaries or other important stakeholders. Our expertise guarantees that your important event will be a success beyond expectations and the relationship with the important stakeholders is strengthened.
Protocolbureau also offers an extensive training programme about protocol, international protocol, the management of high-level events, etiquette, cross-cultural communications, personal presentation and strategic relationship management. And Protocolbureau published several authoritative books such as recently the book ‘Managing Authentic Relationships‘.