Bud Rellum was Senior Project Leader at the protocol department of the Dutch Ministry of Foreign Affairs and later he became the first Protocol Advisor of the Prime-Minister of the Netherlands. In recent years he worked as Project Leader for the department of General Political Affairs of the Dutch Ministry of Foreign Affairs. Since 2014 Bud Rellum is as Liaison Officer at the Dutch embassies responsible for the organisation of the State Visits of HM King Willem-Alexander and HM Queen Máxima.
During his work in the Netherlands and at the placements at embassies abroad, Bud Rellum noticed that protocol, particularly in international diplomatic traffic, is an essential tool. Proper respect, the smooth running of a carefully planned programme, the correct choice of meals, exchanging gifts and even trivia like choice of flowers, determine to a large extent the atmosphere and success of a visit or event.
For Bud Rellum protocol is a set of useful rules that make it easier for people to interact with each other in a unfamiliar environment. The times when one thought protocol was exclusively used for functions and dignitaries of the highest level are over. More often one sees that modern and practical protocol is well applicable to many different networking situations where the goal in bringing together new and old relations lies in achieving profit.