Bengt-Arne Hulleman lid directie Protocolbureau

Bengt-Arne Hulleman new member of the board of directors of Protocolbureau

Deze informatie in het Nederlands

Bengt-Arne Hulleman lid directie ProtocolbureauBengt-Arne Hulleman (41), the former Head of Protocol of the International Criminal Court, is the new member of the board of directors of Protocolbureau. Bengt-Arne manages Protocolbureau together with Jean Paul Wyers, who founded the agency in 1996 and who has so far managed the company alone.

Bengt-Arne joins the board due to the international ambition of the Protocolbureau. This ambition has to do with the vision of Protocolbureau on modern protocol. Amsterdam University Press recently published Protocolbureau’s book entitled “Managing Authentic Relationships”, a book about networking and relationship management of which a modern application of the protocol is the basis.

In essence, protocol management has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol management enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

Protocol is the modern currency of relationships

The Protocolbureau training programmes in Brussels are attended by professionals from all over the world and, in collaboration with Georgetown University, Protocolbureau recently started a protocol training for ‘executives’ in Doha, Qatar. Next week, Bengt-Arne and Jean Paul fly to India to provide support at the conference of ‘The International Union Against Tuberculosis and Lung Disease’.

In the Netherlands, the Protocolbureau provides support in the preparation and implementation of high-level events for, among others, the World Press Photo Foundation and the Franklin D. Roosevelt Foundation. In addition, Protocolbureau is the organizer of the number one protocol training for Dutch professionals.

Protocolbureau was founded in 1996; our first assignment was the Franklin D. Roosevelt Four Freedoms Awards to H.M. the King of Spain. In preparation of the awards ceremony the Master of Ceremonies of H.M. Queen Beatrix of the Netherlands gave us a lecture about protocol and a few years later he asked us to assist him at the Royal Weddings and State Funerals of the Dutch Royal Family. Protocolbureau became a leading protocol expert.

The Value of Protocol in Building Networks

Protocolbureau

Photo (by Steffan van Gerve): the launch of Managing Authentic Relationships in the Hermitage Amsterdam

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The value of protocol is explained at our protocol training programmes as well as in our book Managing Authentic Relationships as a tool to support the networking goals. Protocol management translates the networking goals into high-level meetings with the stakeholders. Chapter 2 of the book describes this vision and Chapter 13 explains how to use protocol when managing high-level networking meetings.

To understand the value of protocol in building networks, is to understand the two sides of protocol:

  1. The symbolic value of protocol.
  2. Protocol to manage time.

Learn more about the value of protocol and follow our Three-day Masterclass in Modern Protocol from 12-14 June in Brussels

The symbolic value of protocol is about the creation of a shared narrative, so the people attending an event can relate to it. It is the binding force between the participants of different backgrounds who at that moment step into a shared experience. In Managing Authentic Relationships the author Monica Bakker illustrates this with the following example:

The graduation ceremony at a university for example, is something we have seen many times in movies when we were young. When we later participate in our own ceremony it already feels kind of familiar. Comparatively, when someone else tells you later about his or her graduation ceremony, you can easily relate and understand. This will even more be the case when you have both graduated at the same university with its own specific protocol.

Leiden University in the Netherlands already for many ages has the symbolic tradition for students to write their signature in the same small room where the first Royal of the Netherlands, William of Orange, but also the current head of state, King Willem-Alexander, have written theirs after they have graduated. Being part of these specific traditions creates a feeling of belonging which lowers the threshold to real connection.”

Protocol to manage time is about the rules of protocol. “The rules of protocol provide clarity and safety when it comes to ‘how things are done’. Protocol allows space for us to focus on the content of the meeting as well as on the interaction with others instead of constantly anticipating the unexpected.”

Alexandra Messervy, Founder and Chief Executive of The English Manner, a leading etiquette, protocol and household management consultant based in the United Kingdom agrees. In an interview with the authors she said: Networking is a good point of view for protocol and it can be a real tool for effectively organizing networking events. The rules of protocol offer predictability, so everyone knows what to do and how to do it. Predictability takes the pressure of, so everyone can concentrate on doing business and talking to the clients. People thrive on routine, it is a way to put everyone at ease.”

The value of protocol is to make cooperations work and provide a sense of safety, clarity and direction so we can focus on the interaction with others and the content of the meeting. As paradoxal it may sound at first, the framework of protocol actually doesn’t limit space, it creates it.

Protocol actually doesn’t limit space, it creates it.

The same power that comes from following the protocol, can come from breaking the rules of protocol. In the movie ‘The Devil Wears Prada’ the chief editor of the renowned fashion magazine ‘Runway’, played by Merel Streep, hosted a reception at the Paris Fashion Week. At the reception she is assisted by two PA’s, who whisper the names and titles of the guests approaching her. This video shows how difficult that can be, but this video also is an example of the rules of protocol being broken. The ambassador is the most important of the two and should be welcomed first, yet Miranda starts with the mistress of the ambassador, Rebecca. By not following the protocol, the relationship is strenghtened; by giving all the attention to Rebecca, the ambassador feels respected.

Chapter 13 of the book Managing Authentic Relationships explains the value of protocol when managing high-level networking meetings. This chapter describes the most important elements of a networking meeting as seen in Figure 13.3.

The six elements of an effective networking event or meeting

1. Guest list

A guest list for a networking event can be seen as followed:

  • Current stakeholders.
  • Potential stakeholders.
  • Beautiful people (people who support the networking function of the event).

In the book the following example of an event with current and potential stakeholders and beautiful people is given: “A regional bank (Europe) organized a golf tournament for smaller and average seized business directors. Instead of inviting only current clients, they also invited potentials and beautiful people. Examples of beautiful people are the city’s alderman in charge of economy, the regional chairman of the chamber of commerce and the chairman of the local school of economics. Beautiful people have a positive effect on the profile of the event and contribute to the networking function; beautiful people make it easier to attract other people. The guest list of this event resulted for the tournament to be the number one network for smaller and average seized businesses in the region. The attendance increased considerably over the years and the bank profited from the success of the networking event.”

2. Design

The organization of a good networking meeting starts with designing the networking moments; When will people meet? “There are many examples of networking events that do not offer the opportunity for people to meet; lengthy programs, long dinners, crowded rooms or loud music. Most of the budget for networking events is often spend on catering, speakers or entertainment. Events often lack the structure needed to support the networking function.”

3. The invitation process

The main purpose of a good invitation is to attract the right and the right amount of people. Therefore the following is important:

  • The more personal the better – people are more inclined to attend if the invitation is personal.
  • Who else will attend – if it is clear there will be other interesting people, the attendance will be higher.
  • The completer the better – invitations that lack the necessary basic information have a negative influence on the attendance.
  • How much time will it cost me to attend – lengthy programs attract less people.

4. Networkers support 

Even the best organised networking events are not successful without professional networkers. It depends on their charm, social capabilities and networking skills to make this happen. The networker should however be supported in the development of networking skills as described in the Chapters 10 and 12 of the book, but also with event specific support.

5. Staging encounters

A good example of staging encounters can be seen in above video of the movie ‘The Devil Wears Prada’. Other examples are to seat guests or to make introductions. The book describes how to do so: “Upon arrival guests could be escorted first to the main host and then to one of the other hosts (networkers). This way it is possible to stage specific encounters and determine in advance which meetings will take place. This approach requires a certain preparation. It must be determined who should meet who and this information will have to be included in the guest list and registration. Upon arrival, the guests are escorted to the main host and other hosts (networkers) by ushers, who are able to perform this task in a professional and informal manner and are preferably able to inform the guest and host(s) of each other’s name and function. In advance, the hosts (networkers) will have to be informed about this procedure or maybe even trained. And the networkers will have to be strategically placed in the reception area, so ushers are able to find them. This approach increases the meaningful encounters considerably. Where people are normally able to meet around four to five people they already met, this approach arranges ten to twelve meetings with people who never met before. The Protocolbureau in The Hague is one of the experts in arranging meetings this way, they are called upon for assistance at many networking events.”

6. Results

After the event has finished, it is important to find out the outcome of the event. What are the results? What has been achieved? How did individual networkers perform? To what extent have they shown the desired behavior and used the expected skills?

“A networking event is nothing more than a snapshot. The effectiveness of it hinges very much on a good preparation but also a good follow-up. Many organizations fail to measure results and ask their employees: ‘Who did you meet and what was discussed?’ Experience, however, has proven that most events, when staged and evaluated appropriately, are very effective and bring a lot of useful results.”

 

 

The book Managing Authentic Relationships; Facing New Challenges in a Changing Context about networking and relationship management is written by Jean Paul Wijers, Monica Bakker, Robert Collignon and Gerty Smit, with contributions by among others Prof. René Foqué, Paul Mosterd, Paul Managing Authentic Relationships; Facing New Challenges in a Changing Context. This book about relationship management focuses on building and managing a strong network and reciprocal relationships for the entire organisation by implementing a professional relationship management approach at strategic, tactical and operational level.Spies and Tom Verbelen. The book focuses on building and managing a strong network and reciprocal relationships for the entire organisation by implementing a professional relationship management approach at strategic, tactical and operational level. The book is written for those who have the responsibility within an organisation for the management of a professional business network.

Managing Authentic Relationships; Facing New Challenges in a Changing Context is for sale at Amsterdam University Press, Amazon, Barnes & Nobles, Managementboek.nl and Bol.com.

The book is the basis of our postgraduate programme ‘Strategic Relationship Management’; find more information here. To learn more about the value of protocol, follow our Three-day Masterclass in Modern Protocol in Brussels (next one on 12, 13 and 14 June).

“Orientation Week” for the newly-elected Members

Our protocol training for the National Parliament of the beautiful island of Sint Maarten rounded off the “Orientation Week” for the newly-elected Members. The week consisted of several trainings organised by the Secretariat of the Parliament. The protocol training, including etiquette, was meant to help MPs with their function locally and internationally. The Head of Protocol of the International Criminal Court Bengt-Arne Hulleman​ and UK’s number one etiquette expert William Hanson​ executed this part of the orientation.
 
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Interested to also follow a protocol training? Our ‘Three-day Masterclass in Modern Protocol’ will take in Brussels on 20, 21 and 22 June: www.protocolbureau.com/masterclass.

Protocol Officers Association reviewed our book ‘An Expert’s Guide to International Protocol’

This review was published in the ‘PDI-POA: Protocol Officers Association Newsletter, December 2016′. The review was submitted by Kathleen Montalvo, member of PDI-POA and working at the office of the Executive Director, Biodesign Institute, Arizona State University, Tempe, Arizona, USA , Arizona. 
Order the book on our website
for €47,50
As a member of the Education Committee, one of the best things I get to do is update our Member Resource list. Which means I get to read the latest and greatest books in protocol and etiquette. Recently, I had the pleasure of reading a wonderful book entitled An Expert’s Guide to International Protocol, Best Practices in Diplomatic and Corporate Relations by members Gilbert Monod de Froideville, the former Master of Ceremonies of Queen Beatrix of the Netherlands and Director of the consulting company Protocol International and Mark Verheul the Head of Protocol of the City of The Hague. 
 
An Expert’s Guide to International Protocol is a must for every Protocol Officer’s bookshelf. The authors discuss everything from precedence to proper attire for men and women. Each chapter ends with a delightful essay or interview from a variety of experts sharing their experience within the world of protocol. 

Follow a training by the writers of ‘An Expert’s Guide to International Protocol; follow the Three-day Masterclass in Brussels or the Two-day Protocol Training in The Hague. More information: protocolbureau.com/masterclass

You will read an interview with Mr. Martin van Pernis, former President of the Board of Siemens, the Netherlands, and a brief essay by Professor Olivier Arifon, Professor at the Université libre de Bruxelles in charge of the chair in communication, “Diplomatic language and formal language: A code with a double meaning,” to name a few. 
 
These fascinating insights provide a real sense of the far reaches protocol has within many industries and organizations throughout the world. The diagrams throughout the book are the best I have ever seen. For those of us who get their left and right and right and left mixed up, you will love the diagrams for seating whether at a dining table, conference table or in a car. Proper flag placement – don’t worry, turn to Chapter 4. Needless to say, my book is full of Post-its marking each for quick reference. The holidays are just around the corner, so add this book to your wish list. 

 

The Protocol Officers Association (PDI-POA) is an international association of Protocol professionals dedicated to promote the protocol profession and raise awareness of its central role in business and diplomacy through education and networking. Membership in the Association is open to professionals in the field of protocol who currently serve, or have served in the past, as protocol officers or managers for any level of government (federal/national, state/province, county, city or military) museums or cultural institutions, universities and colleges (public or private), corporations or international trade organizations.

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Protocolbureau zoekt projectmanager

Het gaat om een gevarieerde functie met een verantwoordelijkheid voor verschillende processen en projecten binnen het bedrijf. Denk hierbij aan de organisatie van trainingen en de voorbereiding van evenementen, maar de projectmanager is ook verantwoordelijk voor het management van de ushers, onze jonge protocolmedewerkers. De projectmanager zal betrokken zijn bij sales activiteiten en andere interne administratieve, financiële maar ook strategische bedrijfsprocessen.
Deze afwisselende functie vervult de projectmanager in een unieke werkomgeving; Het Protocolbureau wordt tot op het hoogste niveau in binnen- en buitenland ingezet. Voorbeelden van projecten zijn de viering ‘200 jaar Koninkrijk’, de ‘Koning Willem I Prijs’ en de finale van het ‘World Tennis Tournement’. In Brussel organiseert het Protocolbureau samen met de beste Europese protocolexperts een trainingsprogramma voor medewerkers van ambassades en internationale instellingen, maar het Protocolbureau verzorgt ook trainingen op maat voor overheidsorganisatie in Nederland en daarbuiten. Innovatief is onze visie op 21e eeuw protocol; deze visie is de basis van een postgraduate die wij onder meer samen met de Hotelschool The Hague ontwikkelden. Via onze zusterorganisatie ‘Institute of Strategic Relationship Management’ worden wij veelvuldig ingezet om organisaties te ondersteunen in de professionalisering van hun netwerk.
Omdat de kantoororganisatie klein is, zoeken wij een stevige, flexibele persoonlijkheid die de voorkomende werkzaamheden proactief en zelfstandig uitvoert. Iemand die de gegeven verantwoordelijkheid weet te dragen. Onze opdrachtgevers zijn, vanwege het niveau van de opdrachten, kritisch en veeleisend. Daarom zijn professionaliteit, punctualiteit en representativiteit belangrijke aspecten van de functie. De projectmanager heeft flair en uitstekende communicatieve vaardigheden. De sfeer op kantoor en tijdens de opdrachten en trainingen is afwisselend formeel en informeel. 
De taken van de projectmanager: 
  • De organisatie en het management van trainingen in binnen-en buitenland (mede-ontwikkelen trainingsprogramma’s, communicatie met alle betrokken partijen waaronder de deelnemers, de docenten en de locatie, financiële afhandeling).
  • De organisatie en de voorbereiding van evenementen (verzorgen offertetraject, verzorgen van de communicatie met de opdrachtgever, schrijven draaiboek, inhuren en aansturen leveranciers, financiële afhandeling).
  • Het coördineren van evenementen tijdens de uitvoering (aansturen van de eigen of externe medewerkers die bij de uitvoering betrokken zijn, het verzorgen van het contact met de opdrachtgever en leveranciers).
  • Het verzorgen van specifieke werkzaamheden voor evenementen (samenstellen van placeringen voor netwerkbijeenkomsten en ceremoniële bijeenkomsten met behulp van een speciaal hiervoor geschreven programma, het begeleiden van registratietrajecten).
  • Het management van de ushers (organisatie van het trainingsprogramma, verzorgen administratieve werkzaamheden, recruiteren van ushers voor de opdrachten, aansturen ushers tijdens opdrachten).
  • Het verzorgen van diverse financiële, administratieve en operationele werkzaamheden op kantoor. 
Minimale eisen:
  • Hbo en/of tenminste 5 jaar werkervaring
  • Goede beheersing van de Nederlandse en Engelse taal in woord en geschrift
  • Goede communicatieve vaardigheden
  • Representatief
  • Flexibel
  • Punctueel
  • Proactief
  • Excellente beheersing van Microsoft Office 2016
Voorwaarden:
  • 4 – 5 dagen per week, werktijden flexlibel in te vullen tussen 09.00 – 18.00 uur (8 uur per dag), afhankelijk van de evenementen ook ‘s-avonds en in het weekend (extra uren worden gecompenseerd)
  • Functie beschikbaar per maart 2017

 

 

Interesse? Stuur een motivatiebrief en cv naar Dorianne van Heeswijk (info@protocolbureau.com).
Meer informatie over ons? Lees meer over het Protocolbureau op onze website: protocolbureau.com. Lees hier wat de pers over het Protocolbureau schreef: protocolbureau.com/pers. Dit is de website van onze zusterorganisatie ‘Institute of Strategic Relationship Management’: relationshipmanagement.eu. 
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Choose another article of your interest in the blog archive in the right column. Or scroll further down for books about protocol, interesting links, articles about protocol and protocol related tweets.

Advanced protocoltraining:

 

Donderdag 23 en vrijdag 24 februari volgden 10 professionals de ‘advanced protocoltraining’, hét vervolg op onze basisprotocoltraining. De training werd gegeven door Jean Paul Wijers, directeur van het Protocolbureau, cultuurcoach Anne Smuders en gedragsdeskundige Anne-Maartje Oud. De ushers van het Protocolbureau ontvingen en begeleidden de deelnemers.

De advanced protocoltraining richt zich vooral op de toepassing van het protocol. Er wordt weinig theorie gedoceerd; deelnemers maken complexe seatings, managen high-level events door te bepalen hoe protocolmedewerkers moeten worden ingezet, houden zich bezig met vlagindelingen en verdiepen zich in de rangorde van functionarissen.De advanced protocoltraining richt zich vooral op de toepassing van het protocol. Er wordt weinig theorie gedoceerd; deelnemers maken complexe seatings, managen high-level events door te bepalen hoe protocolmedewerkers moeten worden ingezet, houden zich bezig met vlagindelingen en verdiepen zich in de rangorde van functionarissen. 

De advanced is onderdeel van trainingsprogramma van het Protocolbureau dat bestaat uit trainingen die in Den Haag, Amsterdam en Brussels worden gegeven. Meer informatie: http://www.protocolbureau.com/programma

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Choose another article of your interest in the blog archive in the right column. Or scroll further down for books about protocol, interesting links, articles about protocol and protocol related tweets.

Chaos bij de Oscars

Kijk hier het moment terug op nos.nl.

Dit is de nachtmerrie van iedere protocolmedewerker: een kleine fout met grote gevolgen. Tijdens de Oscar-uitreikeing afgelopen zondagnacht (zondagavond in Amerika) werd ‘La La Land’ uitgeroepen tot winnaar, maar dat bleek uiteindelijk ‘Moonlight’ te zijn. Het verkeerde kaartje zat in de enveloppe voor ‘Beste Film’. Je ziet de verwarring bij Warren Beatty als hij de enveloppe opent. Hij twijfelt wat te doen; De fout herstellen of de verkeerde naam voorlezen?

De Oscars worden al zo lang uitgereikt en de procedure van de bekendmaking van de winnaars verloopt altijd vlekkeloos, tot nu toe dan. Dat er zo zelden iets misgaat, is eigenlijk een hele prestatie. Op dit soort gelegenheden zijn mensen vaak nerveus en fouten worden makkelijk gemaakt.

Echter, er is ongetwijfeld veel ervaring en routine bij het team wat deze uitreiking organiseert, maar dit maakt maar weer eens duidelijk dat dit soort zaken alle aandacht vereisen, iedere keer weer. ‘The devil is in the details.’

Kijk hier het moment terug op nos.nl.

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Much to discuss

Er wordt veel geschreven over President Trump en dat geldt niet in de laatste plaats voor de protocol- en etiquette-experts. “Much to discuss” schreef William Hanson onlangs op Facebook over het zoveelste incident. In dit artikel van The New York Times geeft Pamela Eyring van The Protocol School of Washington commentaar op het opmerkelijke gedrag van Kellyanne Conway.
De adviseur van de President van Amerika zit nogal ongepast op de bank van de Oval Office tijdens een officiële bijeenkomst van vertegenwoordigers van zogeheten ‘historically black universities’. Historically black universities zijn opleidingsinstituten die voor 1964 zijn opgericht voor de zwarte gemeenschap in Amerika. 
Het ongepaste gedrag van mevrouw Conway kreeg meer publiciteit dan de bijeenkomst zelf. Pamela noemde het “a step too far”. DeRay Mckesson, een prominente figuur uit de ‘Black Lives Matter movement’ was op Twitter wat stelliger: “Now, you can’t expect us to take this ‘meeting’ seriously when this is the setting”.

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Photo: the graduation ceremony of the professionals
who followed the programme in 2016

Last week 13 professionals started following the postgraduate ‘Strategic Relationship Management’ at the Hotelschool The Hague university in Amsterdam. In 6 days given over 3 months the participants learn everything about relationship management on a strategic, tactical and operational level given by 5 faculty members and 5 guest lectures. 

The programme is also followed by 28 hotelschool-bachelor-students and last Thursday a joint-session took place (see photo’s). The students were introduced to the professionals, and vice-versa; Where are the professionals working? For what reason did they decided to follow the programme? What are the challenges they face in their work? 

Photo: the joint-session with the students last week

The programme for the professionals is in Dutch, the students follow this programme in English. For the students ‘Strategic Relationship Management’ is a so-called 6EC elective. More information: https://lnkd.in/d5hx_3g

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Een woord van dank aan het Witte Huis van Donald Trump

Read this article at The Guardian

Een woord van dank aan het Witte Huis van Donald Trump. Sinds hij President van Amerika is, hebben wij protocolexperts meer dan genoeg om over te schrijven. 

Afgelopen maandag waren het de schoenen van woordvoerder Sean Spicer. Hij droeg tijdens een persconferentie buiten voor het Witte Huis één bruine schoen en één zwarte schoen. Had hij die dag moeite om op te staan? Had hij zich verslapen en heeft hij in alle haast twee verschillende schoenen aangetrokken? De schoenen kregen meer aandacht dan het Republikeinse wetsvoorstel waarvoor de persconferentie bedoeld was.

Read this article at Time Magazine

Het laatste geval is het fotomoment met de Duitse Bondskanselier Angela Merkel zojuist. Negeerde Donald Trump haar verzoek om de hand te schudden? 
Een verslaggever vroeg de twee hierom, waarnaar zij hem voorzichtig voorstelde “do you want to have a handshake?”.

Het artikel over de schoenen van Sean Spicer in The Guardian: 
Theguardian.com

Het artikel in Time Magazine over Angela Merkel:
Time.com

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