Why Etiquette Schools Are Thriving
The fact is, today’s young professionals need to be told how to dress and act
By Teddy Wayne


A few summers ago, Google (GOOG) intern Gregory Duncan was receiving instruction at his workstation in the company’s New York office when a visitor swung by for a chat. Duncan remembers that his engineer-supervisor wasn’t very gracious about the social call. “Just a minute,” he hissed at the visitor, holding up an index finger in the universal signal for ‘I have way more important things to deal with.’ The visitor? Sergey Brin.

Civility in the workplace has been on the decline since Emily Post published her primer on the topic, Etiquette in Society, in Business, in Politics and at Home, in 1922. Even books about etiquette—like the current best-seller The No Asshole Rule—lack a certain polish. Yet as hoodie-wearing, emoticon-tweeting millennials graduate college and prepare for the workforce, the low point may just be arriving. In other words, it’s a great time to be a professional etiquette coach.

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