March 7, 2011
It is the classic movie scene where the not so socially savvy character enters the room and does something absolutely ridiculous. The reason it makes you laugh every time is because we have all had to overcome our own social inadequacies at one point or another; some before an audience and some in close company of family or friends. If you are a person who is always finding your foot in your mouth and making corrective attempts to explain your words or actions, then you may want to familiarize yourself with the rules of social networking etiquette to avoid being the social incompetent and embarrassing your business or brand.
Social networking is a giant monster operated by people communicating and connecting to build relationships and communities in the virtual world. Just as you have to give your neighbors and customers in the real world a certain level of respect and cordiality, a strong online community can only be built on the strongest of moral foundations. With social networking, you don’t have the benefit of face to face contact and you have to be ready to relinquish some control over your image and let your online identity learn to stand on its own.
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