Source: castlecs.com
Posted on Mar 24, 2011 in Blog

Just as Kings and Queens of yore worried about their reputations and sometimes even went to war to protect them, today’s business leaders face the same challenge (albeit without the knights and moats). Read more to discover the change, challenges and choices that today’s business Kings and Queens face in the new digital Reputation Marketing world…
While you may know that “word of mouth” referrals are essential to your business success, you may be less clear on how the digital world has changed all of this, and turned it into something much more sophisticated, influential and — it must be frankly admitted – potentially dangerous and costly if handled the wrong way. To grasp this phenomenon and understand how it affects your business future, we need to glance in the opposite direction and see where we’ve come from.
Read the rest @ castlecs.com

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