How to use protocol to build strong relationships, online or offline? How to ensure a successful visit of a high-level delegation or any other event with VIP’s? How to officially invite and welcome dignitaries? What seating arrangement supports the goal of strengthening relationships? How to navigate a formal dinner or a networking event?
At our Protocol Training we will teach you not only the rules of protocol, but also the method of protocol as described in our book Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020). By applying the method in several real-life business cases, you will become proficient in preparing any type of meeting with dignitaries or any other most valued stakeholders. After following our Protocol Training, you will be equipped to meet the challenges and complexities of contemporary protocol management to build strong relationships.
The Protocol Training also focusses on developing personal skills; during several interactive classes we will teach you diplomatic and networking skills, non-verbal communication, and personal presentation. Furthermore, the Protocol Training includes a formal three-course etiquette dinner, a workshop about cross-cultural communications and a guest lecture about UN, EU and NATO protocol.
At the Protocol Training the safety guidelines concerning the Coronavirus will be strictly followed. The virus is also a topic during the training; how has the protocol been influenced by the virus?
Protocolbureau training programmes are certified by:
A training by Europe’s leading protocol experts, the authors of the new book Protocol to Manage Relationship Today
- Introduction to protocol to build strong relationships.
- How is the protocol influenced by the Coronavirus pandemic?
- Strategic protocol: protocol to obtain organisational goals.
- The method of protocol: determining the precedence of officials.
- The method of protocol: the application of protocol in welcoming, greeting, escorting, seating and farewell procedures.
- The method of protocol in several real-life business cases: formal dinner, high-level conference, bilateral meeting, award ceremony, public/private sector-meeting.
- Networking and politesse: introducing clients, colleagues and VIPs, small talk to big talk, cultural differences in introductions, working the room, presence and deportment, and what to do when you forget their name.
- Protocol to manage networking events: why are relationships and networks important? Why are organisations not successful without knowing the right people? What is the role of protocol in building networks? How to organise effective networking meetings.
- Personal presentation and speech coaching: breathing techniques, speaking volume, use of voice, posture, authenticity and non-verbal communication.
- The implementation of protocol at high-level events.
- Managing high-level events with professional protocol officers during the Coronavirus pandemic: social distancing while welcoming dignitaries and coordinating the greeting procedures, managing seating arrangements and other aspects of a high-level event while respecting the new safety rules.
- Other forms of protocol: gift giving, signing ceremonies, flag protocol, ceremonial protocol, protocol & speeches, forms of address, decorations, press and security.
- Formal dining: toasts & speeches, polite table talk, interacting with staff, dress codes for formal dinners and dining in clients’ houses.
- Participants prepare for the real-life business case: the management of the etiquette dinner.
- The participants in charge of the three-course etiquette dinner.
- The three-course dinner as an etiquette tutorial: styles of service, the place setting – navigating your way, tools of the table, international variations on Western table settings, how to hold correctly cutlery & glassware, common mistakes and slip-ups, tricky foods, unfamiliar cuisine or an inedible meal, customs & nuances around the world, napkin etiquette, alcohol awareness, excusing yourself, mobile phones, smoking and taking your leave.
- Evaluation of the real-life business case.
- Introduction to cross-cultural management: what is culture, misconceptions about culture, cross-cultural communications in events, main culture barriers at international events, style of communication and how to anticipate the cultural collision and achieve intercultural competence.
- Multilateral and international protocol: United Nations protocol and NATO protocol.
- Protocol at the European Union.
- Closing: certificate ceremony.
Dates
The Protocol Training, the Three-day Masterclass in Modern Protocol, will take place at:
- More dates – Protocolbureau training programme overview.
Location and accommodation
The Protocol Training will take place in a hotel in the center of Brussels, Belgium. Participants will be given the opportunity to reserve accommodation at the location of the training.
Fee
The costs for the Protocol Training are €1,950 per person (excluding 21% VAT) including:
- All class material including an extensive binder with hand-outs and presentations.
- The book Protocol to Manage Relationships Today; Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020).
- All catering during the training, including three lunches.
- A three-course etiquette dinner.
- A framed certificate (the Protocol Training is certified by Leading Protocol & Etiquette Schools of the World).
Some organisations such as embassies, international organisations and/or multilateral organisations are exempt from VAT; we will not include VAT, if the necessary documentation can be disclosed. VAT can also be waived if a EU VAT number is provided.
General conditions
All fee’s are transferable but non-refundable. The Protocolbureau has the right to move the training to another date. The programme of this training may be subject to change.
Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020) explains the value of protocol, not only for Monarchies or diplomatic institutes but for every non-profit or for-profit organisation. The book presents protocol as a method to build strong authentic networks of reciprocal relationships.
Order the book here.
